Search Engine Optimization, or SEO for short, can be categorized into four main types. Each type has its own specific way of optimizing a website to appear higher on search engine results pages (SERPs) and increase traffic.
Firstly, there is on-page SEO. This type involves optimizing individual web pages by targeting specific keywords in page titles, meta descriptions, URL structures, and content. It also includes optimizing the site’s internal linking structure and other HTML elements to improve its relevance to search engines.
Secondly, there is off-page SEO. This category focuses on improving a website’s authority and popularity through external methods. These include link building, social media marketing and online directory listings.
Thirdly, technical SEO deals with the infrastructure of a website – specifically how it operates behind the scenes. By improving website speed, fixing broken links , ensuring mobile-friendliness and using structured data correctly you can have a big impact on your search visibility and growth potential.
Lastly Local SEO optimizes websites for local search queries where location intended searches are highly emphasized in results ranking algorithms . Optimising Google My Business listing is key along with positive reviews that showcase business reputation. Local landing pages must be targeted towards geo-specific intentions.
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