SEO experts specialize in optimizing websites to improve their visibility and ranking on search engines. They use a variety of techniques to analyze, research, and implement strategies that maximize organic search results.
Their work involves conducting site audits to identify issues that may be hurting the site’s performance, researching keywords and trends, analyzing competitors’ websites and backlinks (linking strategies), and making recommendations for optimizations.
They also focus on technical SEO elements such as optimizing page load times, improving mobile responsiveness, managing sitemaps and robots.txt files, implementing structured data markup and schema.org tags.
Additionally, SEO experts create content strategies that are focused on high-quality, relevant content that is optimized for both users and search engines.
They may also manage pay-per-click campaigns (PPC), which involve creating ads that appear at the top of search engine results pages (SERPs) when specific keywords are entered into the search bar.
All in all, an SEO expert works diligently behind-the-scenes to help websites become more visible online and drive traffic to their sites through organic search engine optimization.