Off-Page SEO helps to enhance your website’s ranking on search engine results pages by increasing its relevance and authority in the eyes of search engines.
It involves using techniques like
to improve traffic to your website. The goal is to provide high quality backlinks that help improve your website’s visibility, trustworthiness, quality and credibility with prospective customers.
It also involves optimizing external elements of your site such as meta tags, titles, descriptions and other factors that can affect how the content appears on SERPs.
Additionally, Off-Page SEO extends beyond simple optimization tactics: it encompasses a variety of digital marketing practices that increase online visibility for an entire business including brand recognition and exposure through activities such as online directories listings, press releases and other forms of digital branding activities.